Score your business
One number out of a hundred for how your business looks from the outside: whether people can find you, whether their message reaches you, whether a stranger trusts what they see, and whether you are inside the rules. Every fix is written out in plain English, for you or whoever looks after your website.
ylbscore.ukthis website
- Checked
- 27 October 2026
- Score
- 90 / 100, grade A+
- Read by a person
- Yes
We run it on ourselves first, with the same engine and the same person reading it, and print the number.
The white mark is this site, at 90. The paler one, at 80, is where a healthy score for a typical business begins.
- The padlock: on
- Fake-mail filter: set to refuse
- Trackers: none
- Machine summary: in place
- 55scored checks, every one a fact a visitor or a search engine could see for themselves
- 4questions: found, reached, trusted, inside the rules
- 1person reads every report before it goes out
- 0trackers: nothing on this site, and nothing in a report, phones anyone
Four questions, 55 facts
Every report is built from the same four questions, in this order, and each is worth a fixed share of the hundred points. The shares below are for a typical business; a business people trust with their money, their health or their home is weighted more towards trust and the rules, and its report says so.
- Part I
Can people find you?
50 of the 100 points, for a typical business
Somebody who needs what you do is searching right now, on Google or by asking an AI assistant. Whether they find you is mostly decided by a short summary underneath your website that only machines read.
- Part II
Will their message reach you?
13 of the 100 points, for a typical business
A customer goes to email you at eleven at night. Whether the message arrives, and whether a criminal could send one in your name, comes down to a handful of settings most businesses have never looked at.
- Part III
Will a stranger trust you?
27 of the 100 points, for a typical business
A stranger has your site open on one tab and another business's on the next, and decides in seconds, on evidence they never consciously look at: the padlock, whether the page works for everyone, whether anybody is home.
- Part IV
Are you inside the rules?
10 of the 100 points, for a typical business
A visitor lands on your homepage and, before they have read a word, something may have started counting them. The rules on that changed in February 2026. The paperwork is small, and most of it is a page of plain sentences.
Every fact behind the four questions has its own page, in words first and in your web person's words second: the checks, explained.
What the number means
Nought to a hundred, in seven grades, printed as ink rather than colour: more ink, more score. Photocopy it and it still says the same thing. A healthy score for a typical business is 80 or better; a business people trust with something that matters is held to 85, because more is at stake when it is wrong.
Every point in the number is a fact we measured and could show you, and the report prints the account: what you earned, what you did not, and what each item would take to put right.
It describes the day it was taken and no day after; the date is at the top of every report. Fix something and the number moves.
- A+90 to 100this site
- A80 to 89
- B70 to 79
- C60 to 69
- D50 to 59
- E35 to 49
- F0 to 34
We ran it on ourselves first
Our company website, kazap.co.uk, scored 87 out of 100, a grade A, on 13 October 2026.
The report told us the same things it would tell you: what is already right, what is worth doing this week, and what each item is worth. It also found no phone number on our homepage. That is true, and it was our choice.
- Website
- kazap.co.uk
- Score
- 87 / 100, grade A
- Checked
- 13 October 2026
The report for kazap.co.uk, 13 October 2026
Who it is for, and who we are
Local businesses with a website and a door: the café, the plumber, the salon, the garage, the corner shop, the dentist, the accountant. One area at a time, so that we know the streets, the trades and the businesses your customers actually choose between.
We are starting where we are, in Woolwich, SE18. If you are somewhere else, ask anyway: we will tell you honestly whether we can do yours yet.
YLB Score is made by Kazap Technologies, a small technology company on the Royal Arsenal since 2012, and run by its founder, Marcelo Neves. If you are in Woolwich too, you can meet the person who wrote your report rather than a ticket number.
Three steps, and a person at the second one
- 1You send us your website address
An email is enough. No form, no account, no software to install, nothing to give us access to.
Two minutes - 2We read it from the outside, then read the result
The measuring is automatic and touches nothing. Then a person reads every line of the report, and anything we cannot stand behind is cut.
A few days - 3You get the report, and it is yours
A single page you can read on your phone, forward to your web person, or print the to-do list from. Every fix is written out in full. What you do with it is up to you.
Free, and it stays free
Six things we hold ourselves to
- Free diagnosis, always.The report and every fix in it cost nothing, whether or not you ever speak to us again.
- Plain English.No technical word outside a section clearly marked as the technical version. If your neighbour could not follow it, we have written it wrong.
- Checked by a person.The measuring is automatic. A person reads every report before it goes out, and a claim we cannot stand behind is cut.
- No scare tactics.Nobody is graded by colour, nothing is 'urgent', and no legal figure is waved at you.
- From the outside only.We read your website the way any visitor does. We do not probe it, test it or log in to anything.
- The report phones nobody.A report is a single page that loads nothing from anyone else and sends nothing anywhere. So is this site.
Four rungs, and the first one is free
It is the same ladder that closes every report, so it sits at the bottom here too.
- 1
You do it yourself
Every fix is written out in full, wording included, ready to hand to whoever looks after your website. It costs you nothing, and if this is where you stop we will count the report as having done its job.
- 2
We fix it, for a fixed price
Agreed before we start, never by the hour, and everything stays yours. If a job depends on how your site happens to be built we will say so first, because that is the one thing that turns a fixed price into an open one.
- 3
We keep watching, monthly
We run this check again on a schedule and tell you when something breaks: a padlock about to expire, a policy that vanished in a redesign, a contact link that stopped working. Almost everything we find started life as something that used to be fine.
- 4
A deeper audit, with your written permission
Your report was read from the outside. A deeper audit tests things rather than only looking at them, and it never happens without a signed go-ahead from you. It is a different piece of work at a fixed fee, and it is last on this list rather than first for a reason.
Prices are fixed and agreed before any work starts, never by the hour. They are not published here yet; ask and we will tell you the number before you decide anything.
Before you write
Is it really free?
Yes. The report, the score and every fix written out in full are free, and stay free. We earn only if you ask us to do some of the work, and most people do not need to.
What do you actually look at?
Only what any visitor or search engine can see: your website's public pages and the public records that name your business. We do not log in to anything, we do not test for weaknesses, and we do not touch your site.
Will you be in touch afterwards?
Once, with the report. If you reply, we reply. If you do not, that is the end of it: we send no chasers and we do not phone.
Why would you do this for nothing?
Because a report that is honest and useful is the best introduction we could give you. Some readers fix everything themselves, and that counts as the report having done its job. Some ask us to fix a thing or two. Both are fine.
Is a person involved, or is it all automatic?
The measuring is automatic. Every report is then read by a person before it goes out, because a check that gets one thing wrong is worse than no check at all. That is also why it takes days rather than minutes.
Who is behind it?
Kazap Technologies Ltd, a small technology company in Woolwich, registered in England and Wales in 2012, company number 08218660. YLB Score is run by its founder, Marcelo Neves. Our own address is on this page and our own report is above.
Ask for your free check
Email us your website address. That is the whole form.
marcelo@kazap.co.uk
We are a small company and a person checks every report, so allow a few days. You will get one email with the report in it, and nothing else unless you reply.
What to expect
- We confirm we have it, once, within a working day.
- We read your website and your public records from the outside, and a person checks the result.
- You get a link to your report. It works on a phone, it loads nothing from anyone, and it is yours to keep and forward.
- If you want anything done, say which item. Sometimes the answer is that you do not need us, and we will say so.